In the center of Stuttgart the customers can expect about 35 000 products around outdoor, alpine, travelling and water sports. All of this is spreaded on 4500 squaremeters sales area on four floors.
Many attractions make a special shopping experience, for example a boulder wall, a wind tunnel for tents as well as an accessible glas dome with view on the outdoor arena in the basement floor. The outdoor arena is also used as event and action area.
Part of the concept of this new branch is a range of multimedia elements, starting with the sceens at the cash desk, that show videos and pictures of adventure trips. Everywhere in the department store interactive screens serve as digital catalogues.
Moreover a comprehensive sound is produced by an extensive loudspeaker system that is devided into zones. These zones can be controlled individually so that per each zone a suiting ambient acoustic irradiation can be chosen.
At the GPS counter customers can pick up different GPS devices. The device communicates with a screen that is inserted into the counter so that detailled information about the GPS device is displayed.
